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Erica Fields

EVP, Insights

Erica Fields currently serves as the EVP of WE's Insights & Analytics team, where she oversees a data strategists, analysts and advanced analytics technologists, specialists, partners and vendors. Insights & Analytics provides unbiased intelligence to agency partners and clients in order to pull data upstream into the planning process, discover new audiences, underpin creative, inform campaign execution and measure the results. It’s the epicenter of the agency’s application of advanced and predictive analytics, machine learning and AI to help drive innovation and achieve client objectives.