Microsoft – Motion, Social, Video, Illustration & Character Design
Reimagining a Microsoft Azure campaign through brand affinity + engagement
Microsoft wanted to create dialogue on Twitter, grow the Azure community beyond @Azure followers and increase awareness of Azure certifications. That meant breaking through a saturated environment to connect with a high-value I.T. pro audience.
We paired fun and wonder to put I.T. pros’ knowledge to the test.
For six months, an Azure-related question was published weekly via @Azure to engage developers. To enter to win, participants tweeted their replies. Each week, 10 winners with the correct answer were randomly selected to win the prize package. The resulting engagement spread beyond expectations, garnering praise, appreciation and mentions, including unboxing videos and photos of developers with their prizes.